{"id":1529,"date":"2025-12-23T12:54:57","date_gmt":"2025-12-23T12:54:57","guid":{"rendered":"https:\/\/portfolio.sofievestermark.dk\/?page_id=1529"},"modified":"2026-01-04T10:02:07","modified_gmt":"2026-01-04T10:02:07","slug":"de-fire-arstider","status":"publish","type":"page","link":"https:\/\/portfolio.sofievestermark.dk\/index.php\/projekter\/de-fire-arstider\/","title":{"rendered":"De fire \u00e5rstider"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-default has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-c73b32fd wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group alignwide is-style-default is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-left is-style-default has-raleway-font-family\" style=\"font-size:clamp(2.629rem, 2.629rem + ((1vw - 0.2rem) * 3.215), 5rem);font-style:normal;font-weight:300;letter-spacing:0em\">De fire \u00e5rstider<\/h2>\n\n\n\n<p class=\"has-accent-1-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\"><em>Fremtidens e-commerce tendenser<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-default has-global-padding is-layout-constrained wp-container-core-group-is-layout-35cc110b wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-633b684a wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa12ac5dbfaa&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa12ac5dbfaa\" class=\"wp-block-image size-full scale wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"825\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/portfolio.sofievestermark.dk\/wp-content\/uploads\/2026\/01\/de-fire-1.gif\" alt=\"\" class=\"wp-image-1611\" style=\"aspect-ratio:1;object-fit:cover\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-efbad980 wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h2 class=\"wp-block-heading has-raleway-font-family has-x-large-font-size\" style=\"font-style:normal;font-weight:300\">Beskrivelse af projekt<\/h2>\n\n\n\n<p class=\"has-montserrat-font-family wp-block-paragraph\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.305), 1.1rem);line-height:1.7\">Projektet havde til form\u00e5l at udvikle en fremtidssikret e-commerce-l\u00f8sning for den lokale blomsterforretning &#8220;De 4 \u00c5rstider&#8221; i Aarhus. M\u00e5let var at skabe en digital k\u00f8bsoplevelse, der matcher trygheden fra den fysiske butik og samtidig differentierer sig i en traditionel branche, hvor tillid, kvalitet og s\u00e6son spiller en central rolle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.169), 1rem);\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.169), 1rem);\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-default has-global-padding is-layout-constrained wp-container-core-group-is-layout-6cc3ad63 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-ca2dd60b wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading has-raleway-font-family has-x-large-font-size\" style=\"font-style:normal;font-weight:300\">Proces<\/h2>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-montserrat-font-family has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Projektet blev gennemf\u00f8rt med en brugercentreret tilgang baseret p\u00e5 Double Diamond-modellen. Gennem desk research, interviews og analyse identificerede vi centrale barrierer ved online blomsterk\u00f8b \u2013 s\u00e6rligt usikkerhed omkring kvalitet og resultat.<\/p>\n\n\n\n<p class=\"has-montserrat-font-family has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">P\u00e5 baggrund af indsigterne arbejdede vi med segmentering, personas og <em>How Might We<\/em>-sp\u00f8rgsm\u00e5l, som dannede grundlag for koncept, visuel identitet og brugerrejse. Designet er udviklet med fokus p\u00e5 tryghed, transparens og \u00e6stetik og tager h\u00f8jde for aktuelle e-commerce trends som <em>Fearnomics<\/em>. L\u00f8sningen er bygget i WordPress med WooCommerce og suppleret med custom CSS og JavaScript.<\/p>\n\n\n\n<p class=\"has-montserrat-font-family has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.169), 1rem);\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.169), 1rem);\">.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:0;flex-basis:50%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa12ac5dc897&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa12ac5dc897\" class=\"wp-block-image size-full scale wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"1365\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/portfolio.sofievestermark.dk\/wp-content\/uploads\/2026\/01\/de-fire-.png\" alt=\"\" class=\"wp-image-1604\" srcset=\"https:\/\/portfolio.sofievestermark.dk\/wp-content\/uploads\/2026\/01\/de-fire-.png 1366w, https:\/\/portfolio.sofievestermark.dk\/wp-content\/uploads\/2026\/01\/de-fire--300x300.png 300w, https:\/\/portfolio.sofievestermark.dk\/wp-content\/uploads\/2026\/01\/de-fire--1024x1024.png 1024w, https:\/\/portfolio.sofievestermark.dk\/wp-content\/uploads\/2026\/01\/de-fire--150x150.png 150w, https:\/\/portfolio.sofievestermark.dk\/wp-content\/uploads\/2026\/01\/de-fire--768x767.png 768w\" sizes=\"auto, (max-width: 1366px) 100vw, 1366px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-default has-global-padding is-layout-constrained wp-container-core-group-is-layout-35cc110b wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-633b684a wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa12ac5dcd8c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa12ac5dcd8c\" class=\"wp-block-image size-full scale wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"819\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/portfolio.sofievestermark.dk\/wp-content\/uploads\/2026\/01\/de-fire-3.gif\" alt=\"\" class=\"wp-image-1608\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-efbad980 wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h2 class=\"wp-block-heading has-raleway-font-family has-x-large-font-size\" style=\"font-style:normal;font-weight:300\">Resultat<\/h2>\n\n\n\n<p class=\"has-montserrat-font-family wp-block-paragraph\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.305), 1.1rem);line-height:1.7\">Resultatet er en funktionel webshop med en st\u00e6rk visuel identitet, der g\u00f8r det nemt og trygt at k\u00f8be blomster online. Gennem sammens\u00e6t-selv buketter, tydelig friskhedsgaranti, social proof og transparent b\u00e6redygtighedskommunikation genskaber l\u00f8sningen f\u00f8lelsen af kvalitet og n\u00e6rv\u00e6r fra den fysiske butik. Projektet viser min evne til at kombinere UX-research, e-commerce-strategi, visuel formidling og teknisk implementering i en helhedsorienteret digital l\u00f8sning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.169), 1rem);\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.169), 1rem);\"><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>De fire \u00e5rstider Fremtidens e-commerce tendenser Beskrivelse af projekt Projektet havde til form\u00e5l at udvikle en fremtidssikret e-commerce-l\u00f8sning for den lokale blomsterforretning &#8220;De 4 \u00c5rstider&#8221; i Aarhus. M\u00e5let var at skabe en digital k\u00f8bsoplevelse, der matcher trygheden fra den fysiske butik og samtidig differentierer sig i en traditionel branche, hvor tillid, kvalitet og s\u00e6son spiller [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":69,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1529","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/portfolio.sofievestermark.dk\/index.php\/wp-json\/wp\/v2\/pages\/1529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portfolio.sofievestermark.dk\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/portfolio.sofievestermark.dk\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/portfolio.sofievestermark.dk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portfolio.sofievestermark.dk\/index.php\/wp-json\/wp\/v2\/comments?post=1529"}],"version-history":[{"count":8,"href":"https:\/\/portfolio.sofievestermark.dk\/index.php\/wp-json\/wp\/v2\/pages\/1529\/revisions"}],"predecessor-version":[{"id":1649,"href":"https:\/\/portfolio.sofievestermark.dk\/index.php\/wp-json\/wp\/v2\/pages\/1529\/revisions\/1649"}],"up":[{"embeddable":true,"href":"https:\/\/portfolio.sofievestermark.dk\/index.php\/wp-json\/wp\/v2\/pages\/69"}],"wp:attachment":[{"href":"https:\/\/portfolio.sofievestermark.dk\/index.php\/wp-json\/wp\/v2\/media?parent=1529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}