{"id":691,"date":"2025-09-11T12:07:49","date_gmt":"2025-09-11T12:07:49","guid":{"rendered":"http:\/\/portfolio.sofievestermark.dk\/?page_id=691"},"modified":"2025-09-17T18:25:01","modified_gmt":"2025-09-17T18:25:01","slug":"perfiction-2","status":"publish","type":"page","link":"https:\/\/portfolio.sofievestermark.dk\/index.php\/projekter\/perfiction-2\/","title":{"rendered":"Perfiction"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-default has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-c73b32fd wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group alignwide is-style-default is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-left is-style-default has-raleway-font-family\" style=\"font-size:clamp(2.629rem, 2.629rem + ((1vw - 0.2rem) * 3.215), 5rem);font-style:normal;font-weight:300;letter-spacing:0em\">Perfiction<\/h2>\n\n\n\n<p class=\"has-accent-1-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\"><em>Typografisk kampagne<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-default has-global-padding is-layout-constrained wp-container-core-group-is-layout-35cc110b wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-633b684a wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa135ede7172&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa135ede7172\" class=\"wp-block-image size-full scale wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"1293\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/portfolio.sofievestermark.dk\/wp-content\/uploads\/2025\/09\/perfiction-1.png\" alt=\"\" class=\"wp-image-846\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/portfolio.sofievestermark.dk\/wp-content\/uploads\/2025\/09\/perfiction-1.png 1366w, https:\/\/portfolio.sofievestermark.dk\/wp-content\/uploads\/2025\/09\/perfiction-1-300x284.png 300w, https:\/\/portfolio.sofievestermark.dk\/wp-content\/uploads\/2025\/09\/perfiction-1-1024x969.png 1024w, https:\/\/portfolio.sofievestermark.dk\/wp-content\/uploads\/2025\/09\/perfiction-1-768x727.png 768w\" sizes=\"auto, (max-width: 1366px) 100vw, 1366px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-efbad980 wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h2 class=\"wp-block-heading has-raleway-font-family has-x-large-font-size\" style=\"font-style:normal;font-weight:300\">Beskrivelse<\/h2>\n\n\n\n<p class=\"has-montserrat-font-family wp-block-paragraph\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.305), 1.1rem);line-height:1.7\">I dette projekt arbejdede vi med typografien <em>Impact<\/em> og udviklede personlige statements, som blev screenprintet p\u00e5 T-shirts og solgt i en pop-up shop. Hele overskuddet gik til et selvvalgt velg\u00f8rende form\u00e5l.<\/p>\n\n\n\n<p class=\"has-montserrat-font-family wp-block-paragraph\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.305), 1.1rem);line-height:1.7\">Mit statement blev <em>\u201cPERFICTION\u201d<\/em>, et ordspil, der s\u00e6tter fokus p\u00e5 perfekthedskulturen og understreger budskabet om, at perfektion i virkeligheden er fiktion. Projektet st\u00f8ttede organisationen Headspace, der hj\u00e6lper unge i sv\u00e6re perioder.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-default has-global-padding is-layout-constrained wp-container-core-group-is-layout-6cc3ad63 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-ca2dd60b wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading has-raleway-font-family has-x-large-font-size\" style=\"font-style:normal;font-weight:300\">Proces<\/h2>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-montserrat-font-family wp-block-paragraph\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.305), 1.1rem);line-height:1.7\">Processen omfattede id\u00e9udvikling, udvikling af grafisk udtryk og screenprint af T-shirts. I kampagnen arbejdede jeg med at formidle de f\u00f8lelser, der ofte gemmer sig bag facaden, og jeg integrerede Headspace\u2019s gr\u00f8nne signaturfarve for at skabe en tydelig visuel forbindelse til organisationen. P\u00e5 den m\u00e5de blev budskab og design en helhed, hvor T-shirten fungerede som samtalestarter om mental sundhed og de usynlige pres, mange unge oplever.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.169), 1rem);\"><\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.169), 1rem);\">.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:0;flex-basis:50%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa135ede772d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa135ede772d\" class=\"wp-block-image size-full scale wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"1293\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/portfolio.sofievestermark.dk\/wp-content\/uploads\/2025\/09\/perfiction-2.png\" alt=\"\" class=\"wp-image-847\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/portfolio.sofievestermark.dk\/wp-content\/uploads\/2025\/09\/perfiction-2.png 1366w, https:\/\/portfolio.sofievestermark.dk\/wp-content\/uploads\/2025\/09\/perfiction-2-300x284.png 300w, https:\/\/portfolio.sofievestermark.dk\/wp-content\/uploads\/2025\/09\/perfiction-2-1024x969.png 1024w, https:\/\/portfolio.sofievestermark.dk\/wp-content\/uploads\/2025\/09\/perfiction-2-768x727.png 768w\" sizes=\"auto, (max-width: 1366px) 100vw, 1366px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Perfiction Typografisk kampagne Beskrivelse I dette projekt arbejdede vi med typografien Impact og udviklede personlige statements, som blev screenprintet p\u00e5 T-shirts og solgt i en pop-up shop. Hele overskuddet gik til et selvvalgt velg\u00f8rende form\u00e5l. Mit statement blev \u201cPERFICTION\u201d, et ordspil, der s\u00e6tter fokus p\u00e5 perfekthedskulturen og understreger budskabet om, at perfektion i virkeligheden er [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":69,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-691","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/portfolio.sofievestermark.dk\/index.php\/wp-json\/wp\/v2\/pages\/691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portfolio.sofievestermark.dk\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/portfolio.sofievestermark.dk\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/portfolio.sofievestermark.dk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portfolio.sofievestermark.dk\/index.php\/wp-json\/wp\/v2\/comments?post=691"}],"version-history":[{"count":16,"href":"https:\/\/portfolio.sofievestermark.dk\/index.php\/wp-json\/wp\/v2\/pages\/691\/revisions"}],"predecessor-version":[{"id":1479,"href":"https:\/\/portfolio.sofievestermark.dk\/index.php\/wp-json\/wp\/v2\/pages\/691\/revisions\/1479"}],"up":[{"embeddable":true,"href":"https:\/\/portfolio.sofievestermark.dk\/index.php\/wp-json\/wp\/v2\/pages\/69"}],"wp:attachment":[{"href":"https:\/\/portfolio.sofievestermark.dk\/index.php\/wp-json\/wp\/v2\/media?parent=691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}